Photography by Paul Cooper

Michael Jolley

AFC Eskilstuna, 2017

“What he has achieved there is absolutely magnificent. He has been able to shape and mould the club so that it is basically now Graham Potter FC.”

Graham Potter isn’t the only Englishman to have managed in Sweden in recent times. In the summer of 2017, Michael Jolley, then coaching at Under-23 level at Burnley, was offered the chance to manage struggling top-flight team AFC Eskilstuna. Here, he tells The Coaches’ Voice about his experiences of the coaching landscape in Sweden, and gives his own personal insight into Potter’s success.

Michael Jolley


Michael Jolley

After leaving Burnley, Michael Jolley joined AFC Eskilstuna of Sweden’s Allsvenskan and inspired them to victory over eventual champions Malmö FF
Graham Potter


Former Östersunds FK manager Graham Potter on the choices that have taken him on a unique coaching journey
Brendan Rodgers

Green king

Brendan Rodgers revisits the path that took him from Liverpool, where he almost won the Premier League, to a record-breaking season at Celtic