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“We couldn’t recruit players from the south of Sweden or anywhere outside of Östersund, because we couldn’t offer anything to them. We had no tradition, no history, no culture.”
The last English manager standing in the 2017/18 Europa League, Graham Potter has taken Östersunds FK from the Swedish fourth division into the top flight – where they are now fighting for major trophies. Speaking exclusively to The Coaches’ Voice, he explains the approach he took in trying to create a club that is capable of punching well above its weight.
