Photography by Lynne Cameron

Danny Cowley

Lincoln City, 2016-2019

“That connection can be really powerful because it’s not just about 11 players driving a club to success, it’s about a whole group of people”

When Danny and Nicky Cowley arrived at Lincoln City in 2016, the brothers walked in to a club that had lost perhaps its most valuable asset – a connection with its supporters. They therefore knew that rebuilding that relationship and creating a team and club that the people of Lincoln could identify with would be crucial if they were to have any success at the then National League side.

It may even be that ability to unite a club with its followers that attracted Huddersfield Town when they recruited the Cowleys amid their struggles in the Championship that followed their relegation from the Premier League. Speaking exclusively to The Coaches’ Voice, Danny Cowley explains how he and Nicky went about doing that and why that renewed connection played a key role in helping to take Lincoln back into the Football League and all the way to the quarter finals of the FA Cup in 2017.

Danny Cowley

Danny and Nicky Cowley

The connection

Danny and Nicky Cowley on inspiring Lincoln City back into the Football League, and the giant-killing cup run that ended in meeting Arsène Wenger
12.37

Danny & Nicky Cowley

Huddersfield Town’s Danny and Nicky Cowley revisit overcoming Burnley in the FA Cup when they were managing Lincoln City
Anthony Johnson, Bernard Morley

Power of Two

Former Salford City managers Anthony Johnson and Bernard Morley on their dramatic journey involving the Class of 92